Officers from Tourism Malaysia and the Malaysian Indian Tour & Journey Affiliation (MITTA) are at present in India for his or her second roadshow within the nation for this yr.
This tour kicked off within the metropolis of Trivandrum on Monday, twenty third September, and can proceed until thirtieth September. Different stops on the tour are Calicut, Bhubaneswar, and Guwahati.
Headed by Tourism Malaysia’s senior deputy director Mohamad Libra Lee Haniff, the roadshow crew contains representatives from 35 native organisations, together with motels and resorts, journey brokers, tourism product house owners, visa consultants, Malaysia-based airways, and officers from state tourism boards.
A superb alternative
The B2B occasion supplies a useful alternative for Malaysian tourism suppliers to attach with their Indian counterparts, fostering strategic alliances that may promote tourism services and products.
The occasion additionally opens up new avenues for enterprise partnerships within the Indian market. Moreover, the roadshow serves as a platform for Tourism Malaysia to showcase the upcoming Go to Malaysia Yr, scheduled for 2026.
Presently, 220 flights function weekly between India and Malaysia, providing a seating capability of 41,161 passengers. These flights are serviced by Malaysia Airways, Batik Air, AirAsia, IndiGo, and most just lately, Air India.
Promising outcomes
Tourism Malaysia’s continued promotional efforts in India have already proven promising outcomes.
After a profitable roadshow to 5 main cities earlier this yr, from 12th to 22nd February 2024, and participation in key commerce occasions just like the South Asia Journey & Tourism Change (SATTE) and Outbound Journey Mart (OTM), the company continues to increase its attain with this second roadshow.
By July 2024, Indian vacationer arrivals to Malaysia surged by a powerful 84.5 p.c in comparison with the identical interval in 2023, totalling 624,312 guests. This progress is a testomony to Tourism Malaysia’s dedication to attracting a million Indian vacationers by the top of 2024.