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World hospitality firm IHG Accommodations & Resorts (IHG) simply marked the vital milestone of 100 open resorts beneath its voco model inside simply seven years of its institution.
Launched in 2018 and identified for providing distinct and considerate visitor experiences, voco has shortly grow to be the quickest rising model inside IHG’s Premium assortment, having achieved document growth exercise ranges throughout openings and signings in 2024, with properties in over 25 nations and additional market entries in Türkiye, Malaysia, and Aruba set for the subsequent two years.
The model has seen unbelievable progress momentum since its launch: as of 2023, it already had 100 open and pipeline resorts and since then has virtually doubled each its system and pipeline, reflecting the power of IHG’s enterprise platform and consistent with its technique to speed up IHG’s skill to seize conversion alternatives.
Right now, voco now has 100 resorts open throughout 25 nations with an additional 95 properties within the pipeline.
Taking a versatile method to design
The success of the model comes from its versatile method to design and an operational framework excellent for conversions, permitting house owners to profit shortly from IHG’s enterprise platform, with restricted upfront prices.
voco affords particular person properties the chance to hitch a particular model portfolio, the place considerate, tailor-made enhancements create a big effect whereas preserving every resort’s distinctive character.
Ginger Taggart, international vice-president for Crowne Plaza and voco resorts, mentioned: “We’re so proud to have opened 100 voco resorts in lower than seven years. The model has grown sooner, pushed additional and continues to exceed expectations yearly.”
She added that, as IHG continues to redefine premium hospitality, voco has confirmed its success to each house owners and company.
Taggart mentioned: “We see our house owners all over the world profit from quick entry to our enterprise platform and from IHG’s excessive ranges of visitor satisfaction globally. With a pipeline of 95 resorts, we’re on monitor to realize our preliminary aim of 200 voco resorts all over the world inside 10 years of launch. An enormous thanks to our colleagues, house owners and companions for supporting voco’s progress and success.”
Anchored by the model hallmarks ‘Come on in’, ‘Me time’, and ‘voco life’, voco creates uplifting experiences led by easy-going but attentive hosts, voco is understood for a resort expertise that’s persistently considerate and distinct, with every property reflecting its personal particular person allure.
These are properties the place company can get pleasure from one thing refreshingly totally different, underpinned by the reliability of a trusted international model.
Marking milestones with new properties
voco Guilin Yangshuo in Yangshuo, Guangxi, China
Marking the a hundredth voco resort, voco Guilin Yangshuo sits in Yangshuo’s scenic Ten-Mile Gallery, simply minutes from prime sights like West Avenue and Ruyi Peak. Throughout six villas, 73 guestrooms open to sweeping views of Karst peaks and the winding Yulong River, the place floor-to-ceiling glass partitions flip every room right into a residing portray. At Yue Shunge, the resort’s Cantonese-Guangxi fusion restaurant, hyper-local components are reworked into soulful dishes that echo the area’s wealthy flavours. Past the resort, tailor-made nature excursions lead travellers deeper into Yangshuo’s beautiful landscapes and vibrant tradition, crafting an unforgettable journey of discovery and connection.
voco Quang Binh Resort by IHG in Dong Hoi, Quang Binh Province, Vietnam
voco Quang Binh Resort by IHG is the world’s first voco resort, set alongside Bao Ninh Seashore in Dong Hoi. With 68 Indochine-inspired suites and beachfront villas, plus a spa that includes 17 remedy rooms, it affords a peaceable, personalised escape. Whereas on property, company can dine on native specialties on the all-day Flamingo Restaurant, then unwind with a cocktail at Oasis Pool Bar as they take within the breathtaking Vietnamese sundown. Past the resort, uncover the breathtaking great thing about Quang Binh—from the world’s largest cave, Son Doong, to the UNESCO-listed Phong Nha – Ke Bang Nationwide Park.
voco The Shelby in Myrtle Seashore, South Carolina, USA
Bringing retro seashore vibes and fashionable magnificence to South Carolina’s coast, voco The Shelby – Myrtle Seashore will quickly debut as the primary voco resort within the state and the model’s first-ever beachfront property within the U.S. This 241-room retreat affords personal balconies, ocean views, and décor impressed by the spirit of Myrtle Seashore. Visitors can get pleasure from recent seafood at The Palm & Pebble, chill out by the lazy river, or sip cocktails on the tiki-style poolside bar. Excellent for solo escapes, household enjoyable, or beachfront weddings, it’s simply minutes from prime sights just like the Boardwalk, SkyWheel, and Broadway on the Seashore.
The speedy growth of this upscale model displays the power of IHG’s enterprise platform, by means of which resort house owners can develop their enterprise by being a part of IHG’s highly effective enterprise, together with its award-winning cell app, advertising and marketing and know-how, and business main loyalty programme, IHG One Rewards, which has greater than 145 million members.
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